Online Video is a Great Way for Small Businesses to Reach Decision Makers! See the Stats And Our Plan…

Cincinnati Video Production

Videos cut through the digital noise of the internet by requiring a viewer's full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video … [Read more...]

The Future of Owned Digital Assets, Multimedia Posts, Google+ Reviews, and Slideshare

problems solved

Businesses Gravitate to Owned Digital Assets Like Websites and Blogs Instead of Social Media As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more.  Businesses don't own their space on social media channels and some … [Read more...]

The Future of SEO as Google Continues Their Quest to Give The Best Answers to Specific Questions

Search Engine Optimization - Magnifying Glass

Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in … [Read more...]

As Facebook Becomes Pay to Play; Google+, Linkedin, Blogging, & Email Marketing Become More Important to Small Businesses

Facebook pay to play

If you haven't heard, Facebook wants to “redefine” their relationship with small businesses. That means "get ready to open your wallet" if you want Facebook users to see your business updates in their news feeds. Facebook offers “promoted posts” which let businesses pay anywhere from $5 to several … [Read more...]

Blogging Vs. Paid Search Advertising or Adwords for Small Businesses

blog tips

You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on adwords and their management each month, the average spend for small businesses who see decent results, and it brings in $4,000 in month then it's easy to … [Read more...]

Four Reasons Your Website is Failing to Produce Leads

steps

Most small businesses we talk to just don't have websites that convert. Some of them are pretty but pretty doesn't pay the bills. Website leads all start with traffic because you have to have the traffic to convert the prospects into leads. Reasons Websites Fail to Produce Traffic.. Lack of … [Read more...]

Seven Things Your Company Can Do To Ensure A Successful Content Marketing Strategy

content marketing strategy

Successful Content Marketing Needs...  Leadership Buy-In - Leadership must want to be premier thought-leaders in their industry. Leadership That Takes the Time to Get Staff Buy-In - Leadership will need to explain to staff why content marketing is essential.  They will let the staff know that … [Read more...]

Getting Leads from Your Small Business Website: The 5 Key Pieces of the Internet Marketing Puzzle

Internet Presence

Content - Content is King. Nothing works online without it. Websites, Search Engine Optimization, Social Media, and Email marketing will have no effect without it. Prospects and customers are scouring the internet looking for ways to improve their businesses and content is the way to get them … [Read more...]

Social Media, Internet Marketing, and Explainer Videos Create Magic Together!

Video Image

Explainer videos are short online videos that explain your company’s product or service. These videos explain, in about a 1 minute, what the major benefit of your product or service is. Basically focusing on the "what's in it for them" part of your normal drawn out sales presentation. It catches … [Read more...]

Tips to Help Your Company Teach and Communicate Better With Its Prospects and Customers

communication

Does your company do a great job of explaining what it does or what problems it solves? If your company is like most companies, the answer is a resounding NO! or the truth is that you could do a better job. Explaining what it is that you do is the essence of what marketing is and should be. The … [Read more...]