The Best Ways to Use Web Videos and Why You Need a Marketer and Not Video Technician To Produce Them

Cameraman at work

When you think of corporate videos, do you think about very creative and entertaining videos? We bet not! Those boring old style profile and testimonial videos are yesterdays news and not the way you want your company to use it's video budget for the the future. The best way to use web video today … [Read more...]

Get Better Reviews for Your Cincinnati / Northern Kentucky Small Business By Using a Strategy, Some Tools, and Tactics

Reviews

Social media, search engines, and popular review sites allow consumer opinions to travel faster and reach further than ever before. Reviews are modern day word of mouth (eWOM) marketing posted on sites like Yelp, Google+, Angie's List, and more. Reviews are easily seen and shareable and are probably … [Read more...]

In The Era of Internet Marketing, Even Small Businesses Who Rely on Word of Mouth Marketing Have to Play Well at the Top of the Sales Funnel

Sales funnel

Word of mouth marketing is still a small business' number 1 way to generate more business. Referrals from current customers and warm leads from your strategic partners will still be the way most relationships start. Now put yourself in your prospects shoes for a minute. Someone just told you about a … [Read more...]

Lead Generation for Small Businesses: How to Use Email Marketing Automation to Generate Leads

workflow

Automated emails deliver information to your customers right when they need it using their actions as a basis for what to send. These actions are laid out in workflows that operate on conditional logic: If A happens, then B will happen. This means that when you're setting up your workflow, you're … [Read more...]

Online Video is a Great Way for Small Businesses to Reach Decision Makers! See the Stats And Our Plan…

Cincinnati Video Production

Videos cut through the digital noise of the internet by requiring a viewer's full attention. In a minute, sometimes less, a video can convey a message that will take paragraphs and paragraphs to explain. Content marketing began with text blog posts but will now morph into text blog posts with video … [Read more...]

The Future of Owned Digital Assets, Multimedia Posts, Google+ Reviews, and Slideshare

problems solved

Businesses Gravitate to Owned Digital Assets Like Websites and Blogs Instead of Social Media As social media because more noisy, frustrating, and expensive, businesses will start concentrating on their owned digital assets more.  Businesses don't own their space on social media channels and some … [Read more...]

The Future of SEO as Google Continues Their Quest to Give The Best Answers to Specific Questions

Search Engine Optimization - Magnifying Glass

Not getting found online can break a business in this day and age. Optimizing your website and social media channels are the way you get found online. The way you optimize your website and social media channels is to provide educational content to those in need of it. This content needs to be in … [Read more...]

As Facebook Becomes Pay to Play; Google+, Linkedin, Blogging, & Email Marketing Become More Important to Small Businesses

Facebook pay to play

If you haven't heard, Facebook wants to “redefine” their relationship with small businesses. That means "get ready to open your wallet" if you want Facebook users to see your business updates in their news feeds. Facebook offers “promoted posts” which let businesses pay anywhere from $5 to several … [Read more...]

Blogging Vs. Paid Search Advertising or Adwords for Small Businesses

blog tips

You must rate your marketing activities by return on investment to figure where to put your time and money to best use. If you spend $2,000 on adwords and their management each month, the average spend for small businesses who see decent results, and it brings in $4,000 in month then it's easy to … [Read more...]

Four Reasons Your Website is Failing to Produce Leads

steps

Most small businesses we talk to just don't have websites that convert. Some of them are pretty but pretty doesn't pay the bills. Website leads all start with traffic because you have to have the traffic to convert the prospects into leads. Reasons Websites Fail to Produce Traffic.. Lack of … [Read more...]